70% of our planet is covered in water, however the freshwater we use to drink, bathe in and irrigate our farm fields is incredibly rare. Only 3% of the world’s water is fresh water with two-thirds concealed in frozen glaciers and other immediately unavailable locations.
As a result, some 1.1 billion people worldwide lack access to water, and a total of 2.7 billion find water scarce for at least one month of the year. Many of the water systems that keep ecosystems thriving and feed a growing human population have become stressed. Rivers, lakes and aquifers are drying up or becoming over polluted whilst more than half the world’s wetlands have disappeared. At the current consumption rate, this situation will only get worse. By 2025 (less than 10 years), two-thirds of the world’s population may face water shortages whilst ecosystems around the world will suffer even further.